AI-UGC videos that learn from every post.
Every reel is revenue or data.
UGC Engine produces, scores, and iteratively improves AI short-form video and carousels — so every piece of content compounds into a smarter system. For founders running short-form at volume without a content team.
The Loop
A self-improving content engine
Each cycle feeds the next. Performance data from published content shapes every future generation.
Research
Competitor hooks, trending audio, winning formats
Generate
8 parallel Higgsfield renders per campaign
Score
Hook rate, watch-time, engagement — logged to DB
Improve
Insights feed next iteration — every cycle compounds
revenue → data → better content → more revenue
Features
Built for compounding returns
Every component was designed to feed the next. The longer it runs, the better it gets.
Compounding performance DB
Every published piece feeds a structured Obsidian + filesystem database. Hook rates, watch-time, and engagement scores accumulate — each generation starts smarter than the last.
Higgsfield generation
8 parallel renders per campaign. Variations in hook, pacing, and visual treatment — scored before you ever touch the publish button.
Multi-platform output
TikTok, Reels, Shorts, and carousels — each format tuned for its platform's algorithm, aspect ratio, and caption conventions.
Claude Code-native
Runs entirely inside Claude Code. Slash commands and agents orchestrate every stage — no separate dashboard, no context switching.
How it works
Intentionally simple
No new tools to learn. The complexity lives in the system — the interface is files, folders, and a few commands.
Project = directory
Every UGC Engine project is a plain directory. Config, scripts, templates, and outputs live alongside your Claude Code session — no external app, no database to spin up.
Filesystem + Obsidian = DB
Performance data is structured markdown — hook scores, watch-time breakdowns, format wins. Obsidian is the query layer. No SQL, no schema migrations.
Never auto-publish
UGC Engine generates and scores — it never posts. Every publish is a deliberate human tap. This keeps accounts safe and keeps you in control of brand, timing, and quality.
Core principles
Precision
Targeted hooks, formats, and audiences — not spray and pray.
Compounding
Every output makes the next output better. That's the only moat.
Decoupled modules
Research, generation, scoring, distribution — each replaceable independently.
Human in the loop
Automate the craft, not the judgment. You decide what ships.
Filesystem-first
Data that lives in files is data you own, audit, and query forever.